Articles

  • 1. Policy

    Pricing policy of a company is a strategic decision, one that has long-term implications, should be made with the great care, and cannot be changed easily. It is part of an-overall positioning strategy.

    2. Pricing opportunities

    If a ...

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  • Radio frequency identification technology, known commonly as RFID, is becoming an efficient way of tracking items through a supply chain. An RFID device is a small package, or tag, that includes a microprocessor and an antenna, and can be attached ...

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  • WORK

    The word work is a common term in our everyday living. When people say they go to work, or say they have lots of work to do. But in science, the term work has a special meaning. Work is ...

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  • Many companies today outsource some of their operations to an outside service provider, sometimes called a third party. In the next section, we will look at how outsourcing can simplify the management of ERP systems.

    Application Service Providers

    An application ...

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  • PHYSICS is the branch of science that deals with the basic laws of nature. It deals with the study of matter and energy and their relationship. As in all branches of science, the first step in the study of physics ...

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  • Characteristics of the Ocean

    Of course, not all of the earth’s land area is dry. We are all aware that the earth is made up of a greater part of water, particularly the ocean. The oceans occupy 70.8% of ...

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  • Benefits Of Entering International Markets
    1.Exploit Comparative Advantage

    The Theory of comparative advantage suggests that dissimilarities amoung countries would lead to a more trade among them. For example, capital-intensive producers exchaning products with labor intensive producers. In fact, most ...

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  • Most Internet marketing activity relating to strategic marketing planning objectives and activities is implemented on company/brand, information, selling and service sites. These sites form the context for a discussion of how a Company used the Internet to penetrate the ...

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  • Pricing should be seen from the point of view of the customers, consumers and competitors. Customers and consumers are looking for the value of their money, so marketing must work hard on how they perceive the price of the product ...

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  • Marketing research involves the gathering and analysis of data using scientific methods, to guide managers in their decision-making and control. In the analysis phase, we need to diagnose what is happening in our markets, and we collect information total market ...

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