Majority of the economic activities are now accounted as services, especially in most industrialized countries. Both academics and practitioners have turned their attention to the increasingly important services markets, the question has been debated, “How different actually are services?” ...
Normally, successful brands are under threat, particularly for competitors. Management complacency or neglect are probably the greatest threats, since an alert management will recognize (or foresee) challenges from competitors and from market and environmental change, and will ...
Basically, a brand is different from a product. Brands are normally associated with fast-moving customer goods. But then, brands also exist in services and industrial markets: Philippine Airlines (PAL), British Airways, Japan Airlines and Northwest; IBM, Sony, Panasonic and KODAK ...
Relationship Marketing (RM) and Integrated Marketing Communications (IMC) work together to establish mutually satisfying long-term loyalty relationships among providers, customers, suppliers, employees, and other stakeholders. A key rationale for Relationship Marketing is the idea that it's more profitable to establish ...
Subscribe To An Awesome NewsLetter
