If industrial buying behavior is complex, then all the more so is consumer behavior? The social sciences which could contribute to our understanding include economics, anthropology, sociology, psychology, and perhaps psychiatry and psychoanalysis. None is yet a complete science of ...
Just as the ever-increasing number of vocational opportunities makes vocational selection and adjustment difficult, so does the ever-increasing number of family patterns make marital adjustment difficult. This difficulty is increased when one spouse has grown up in a family where ...
