Normally, successful brands are under threat, particularly for competitors. Management complacency or neglect are probably the greatest threats, since an alert management will recognize (or foresee) challenges from competitors and from market and environmental change, and will ...
The meteoric growth of the e-marketing, consisting of internets, intranets, and extranets that facilitates interactive communication among businesses, customers, and other publics along the World Wide Web, is producing equally dramatic changes in traditional marketing approaches. Well-designed ...
