We compulsively wash our hands, spray our countertops and grimace when someone sneezes near us. In fact, we do everything we can to avoid unnecessary encounters with the germ world. But the truth is we are practically walking petri dishes ...
Basically, a brand is different from a product. Brands are normally associated with fast-moving customer goods. But then, brands also exist in services and industrial markets: Philippine Airlines (PAL), British Airways, Japan Airlines and Northwest; IBM, Sony, Panasonic and KODAK ...
