While it is true that the man with a winning personality more easily breaks the ice of cold contact, it is also a fact that individuals with a neutral or indifferent personality are just as important in life as those ...
Basically, a brand is different from a product. Brands are normally associated with fast-moving customer goods. But then, brands also exist in services and industrial markets: Philippine Airlines (PAL), British Airways, Japan Airlines and Northwest; IBM, Sony, Panasonic and KODAK ...