A party here, a fiesta there; rich and delicious food or just a bowl of local appetizers; imported liquors or just plain beer and ice, and by nightfall you'll be feeling full, burping and quite drunk. When the next morning ...
Normally, successful brands are under threat, particularly for competitors. Management complacency or neglect are probably the greatest threats, since an alert management will recognize (or foresee) challenges from competitors and from market and environmental change, and will ...
