Since New Year is coming, a lot of people now bought planners and chatting down all of their plans for the next year. Saving, Working out on the gym, Losing some pounds, Dieting and blah blah blah. But did you ...
Basically, a brand is different from a product. Brands are normally associated with fast-moving customer goods. But then, brands also exist in services and industrial markets: Philippine Airlines (PAL), British Airways, Japan Airlines and Northwest; IBM, Sony, Panasonic and KODAK ...