Pricing should be seen from the point of view of the customers, consumers and competitors. Customers and consumers are looking for the value of their money, so marketing must work hard on how they perceive the price of the product ...
People have many attributes. They differ greatly in distinctiveness. Society selects certain attributes as means of identifying various categories of persons, and ignores others. Such attributes are age, sex, racial characteristics, membership in a group, organization, or society - as in ...
