Many criticisms against and negative effects of globalization have been pointed out by a number of anti-globalization groups and social movements such as national liberation factions, church groups, left-wing parties, environmentalists, public interest activists ...
Basically, a brand is different from a product. Brands are normally associated with fast-moving customer goods. But then, brands also exist in services and industrial markets: Philippine Airlines (PAL), British Airways, Japan Airlines and Northwest; IBM, Sony, Panasonic and KODAK ...